This primary curriculum, targeted at 6-12 year-olds focuses on humanity's overuse of the planet. By promoting empathy and compassion for each other, animals and the environment, this program aims to reduce demand for wildlife. This is a critical program for the future decision makers and leaders of countries.
Evaluation of the programme shows an increase in prosocial behavior, attitudes toward animals and the environment improve, and empathy strengthens.
If demand is reduced, wildlife trade will decrease.
• Running behaviour change campaigns that reward responsible consumerism.
• Developing alternative livelihood programs for communities dependent on wildlife consumption or sales.
• Strengthening laws and policies.